Step 1: Choose what product or service you want to promote

Take a product or service that you want to promote. This should be something that delivers huge value for your business. We want to define the keyword value for this product or service. Too many businesses want to promote EVERYTHING, with equal weighting. This is the sign of a spray-and-pray strategy and will rarely get you anywhere fast.

Instead, look at those products and services that are popular, and have high value and/or margin first and foremost. From this you will need to calculate:

  • Average Order Value (AOV) – the average amount of money paid for your chosen product or…

This is only a snippet of a Self Improvement article written by Alex Minchin

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