Interview: Nir Eyal I’ve know Nir for years now. How do we know each other? I don’t even remember! I’m a huge fan of his first book, Hooked: How to Build Habit-Forming Products, which I found very useful when I was working on my book Better Than Before, all about habit change. I also attended his first conference, Habit Summit, which is where I met the brilliant folks at Aperio Insights who designed my quiz for the Four Tendencies framework.…