Interview: Wendy Wood. From my time researching and writing Better Than Before, my book about habit change, I know the fascinating work of Wendy Wood. Wendy Wood is a social psychologist whose research addresses the ways that habits guide behavior—and why they are so difficult to break—as well as evolutionary accounts of gender differences in behavior. She is Provost Professor of Psychology and Business at the University of Southern California, where she also served as Vice Dean of Social Sciences.…