Understandably, companies survive by prioritising bottom lines, managing employee productivity, and systematically going through tasks to optimise and ensure profit. However, companies thrive through innovation and creativity. Unfortunately, the kind of box-ticking that ensures company survival oftens inhibits the creativity that allows companies to truly excel. Creativity vs Productivity: Why Is Creative Thinking So Important? In 2017, Mark Cuban declared that creative thinking will become the most sought-after skill within 10 years– and many researchers agree that Cuban is onto…